The idea of rewarding customers with discount cards has emerged as a great success formula. Restaurant owners have by now fallen for this concept and distributing dining cards to retain customer loyalty and business. Such ideas create a win-win situation for both, vendors as well as customers. That is why the current demand for discount cards is huge in the market.
Based on the data, Privilege cards are doing wonders for the restaurant business. When diners avail an exclusive discount with a mere flash of a Dining Privilege card, it obviously persuades them to visit that restaurant again and again. Consequently, eateries earn more business and profits.
Common Trends recently in India using Privilege Cards
We can now see the introduction of online food delivery service such as Swiggy, Zomato, UberEats that offer great deals and discounts to online customers. However, not all businesses offer discount cards. Some do offer gift certificates, magnetic coupons. Primary customer base mostly prefers magnetic gifts since they operate as a credit card and offer convenience. A simple swipe is mandatory to avail discount or to make payment. On the contrary, printing, issuing, carrying and redeeming paper coupons is a tedious task which not all Restaurant Business owners prefer. Generally, these magnetic cards are meant for reuse. That is why companies associate a long validity period with these cards while issuing it to the customers. While these cards can be easily carried in the wallet like an ATM or a Credit Card, coupons and vouchers are a big hassle. Plus, the captivating appearance of these cards encourages holders to flaunt it as well.
So why Privilege Cards popular for Restaurant Business?
Simply put, Privilege Cards are being promoted as “Dining Cards”, and retain a huge value for customers. Restaurant owners are betting on it because of certain benefits it highlights. Repeated customers, improved sales, customer loyalty, profit maximization are major advantages of distributing privilege cards at a restaurant. For a better response, food business owners must prefer using magnetic cards. A short-term investment demanded for the preparation of these dining cards will deliver exclusive long-term returns you’ve ever earned for. Register with MiyaMiya as an associate, and get services such as white labeled loyalty program for your business.
Not only visited customers, but also new diners will cross into your restaurant to avail the rare benefits of a privilege card. Once they become your customer will always remain your diner, if served fine. Such is the brilliance of this marketing idea, for both, restaurant owners as well as food lovers.
This is undeniably an influential marketing initiative that can surely open new ventures to success for your restaurant business. However, all you need to sustain is the value of your food and service, and rest is assured.